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March 22, 2006
VOD, DVR's and the Cable Providers
New consumer research from the Leichtman Research Group, finds that nearly three quarters of VOD users who have a DVR from their cable company strongly agree that their cable service is better because they have both Video-on-Demand (VOD) and a Digital Video Recorder (DVR). Few report that they are likely to switch providers.
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Just 15% feel that they don't need a DVR because they have on-demand service, and 19% feel that they don't need on-demand service because they have a DVR.
Among VOD users who have a DVR:
Mean spending on cable TV service is $76.65 per month (43% above average)
78% also get high-speed Internet from cable
Mean annual household income is 42% above average
65% of current digital cable subscribers have used VOD
Just 16% of current VOD users report that they would be very likely to pay $0.99 to get a primetime program on-demand
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Comments
I enjoy reading your blog. KyleX
Posted by: Kyle at April 25, 2006 05:24 PM
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