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March 22, 2006
IAB proposes guidelines for Broadband Video
The INTERACTIVE ADVERTISING BUREAU is calling for comment on a set of guidelines for broadband video commercial measurement. The proposed guidelines address online browser activity that involves streaming video.
According to the guidelines, "a valid broadband ad impression may only be counted when an ad counter (logging server) receives and responds to an HTTP request for a tracking asset from a client. The count must happen after the initiation of the stream, post-buffering, as opposed to the linked broadband content itself."
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Comments
Great blog you have going on. KarlaX
Posted by: KarlaX at April 25, 2006 09:12 PM
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