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February 08, 2006
Ogilvy's New New Media Unit
OgilvyOne Worldwide launched Neo@OgilvyOne, the brand and entity that will handle digital and direct media in the wake of the mOne split.
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Nasreen Madhany is heading up Ogilvy's newly named and restructured network. Madhany will hold the title of global CEO of Neo@OgilvyOne and global head of digital content at OgilvyOne Worldwide.
"Digital media is a growth business and one that must be closely aligned with the creative process," Madhany said in a statement. "As part of the Ogilvy network, we are uniquely advantaged to work in partnership with Ogilvy companies to deliver big ideas that cross all media channels for our clients."
The organization will try to keep up with the growth of digital media by making acquisitions, by partnering, and by being aggressive in hiring. Digital arenas it will tackle include digital advertising, digital TV, e-mail marketing, search marketing, blogs and vlogs.
Neo@OgilvyOne's global clients include American Express, Cisco, DuPont, IBM, Lenovo, SAP and Yahoo! Its U.S. clients include Allstate, Ameritrade, Pitney Bowes and Six Flags. The new entity operates "in all world markets," according to the company.
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