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February 21, 2006
NASCAR video streams online
Turner Sports is looking to take advantage of the Daytona 500's popularity by launching a Daytona 500 ad gallery at NASCAR.com. NASCAR.com's strategy is similar to that of AOL, which created a Super Bowl ad gallery that generated more than 42 million video streams, according to AOL.
Televised on NBC this year, the Daytona 500 drew almost 19 million viewers to Fox last year, when advertisers spent about $35 million on TV spots. In comparison, TV ad spending on the 2005 Super Bowl reached $160 million, and ads for the 2005 Oscars pulled in $72 million.
Advertisers in the Commercial Showcase will include Budweiser, Chevy, Pepsi, NASCAR, NASCAR.COM, Coca-Cola, Goody's, Sears, Home Depot, and Ford.
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