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February 08, 2006
About.com hires Brightcove for distribution, ads
The New York Times Co. has hired Internet TV start-up Brightcove to facilitate distribution of online video content. Brightcove will help the Times syndicate video content to other Web sites via its customized video player. The company also will facilitate production of videos submitted by consumers.
The deal will roll out in the next several months with the New York Times Co.'s About.com's new "About Gadgets" videos, which focuses on technology, said Scott Meyer, CEO of About.com. He added that About.com plans to syndicate videos far more broadly than at present; currently, the company is distributing video on Comcast's high-speed portal. "The reason we went with Brightcove is because we wanted to have a platform that would scale," he said.
In addition to providing distribution support, Brightcove will help power ads that accompany the video clips, said Adam Berry, Brightcove vice president, marketing and strategy. The Times Co. will continue to sell the ads.
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