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December 21, 2005

The Advertising Model Is Dying

L.A. Times (free registration required)

Los Angeles Times columnist Joel Stein has put his comic touch to the topic of advertising, which he posits is no longer a viable enterprise. - Read the whole story...

When DVRs make it possible to skip TV commercials altogether, what's the point of advertising on the medium? The networks, Stein notes, are busy making deals to deliver ad-free programming to various portable video devices.

So when a guy with 12 million listeners figures out that he can make more by directly charging his customers, the old, annoying, inefficient advertising model of interrupting our programming with diaper ads — whether we had a baby or not — is in big trouble.

At this rate, we'll soon have to directly pay the real cost for most of our high-quality media. And this is when the revolution starts. Take away welfare, send their kids to war in Iraq — poor people will deal with it. But now that they've taken away Stern's "lesbian-dial-a-date," there could be rioting in the streets.

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Posted by Martino Mingione on December 21, 2005 09:56 AM

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