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December 20, 2005
Klipmart Rolls Out In-Stream Product
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Klipmart unvieled an in-stream video advertising product that consolidates media placement and reporting for online video ads.
Called Universal In Stream, the offering is geared toward agencies and aims to simplify the deployment of ads that run before or during broadband video content.
With the new product, Klipmart will encode a single video ad and send the execution to each Web site in the media buy. The agency receives back one consolidated report with both reach and frequency metrics.
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The target customers are media buyers who may have to place more video campaigns and executions. Chris Young, Klipmart's CEO, says "the top 30 sites on the Internet," have certified the product. The site roster includes Yahoo!, but Klipmart hasn't gotten permission to divulge the names of other publishers.
Klipmart had processed about 10 beta campaigns for agency clients using the new system.
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