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December 19, 2005
JibJab is not AdMad, looking for PayDay another way
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My brother and I still rent our apartments, and we don't drive fancy cars. We're profitable because we pinch pennies.
Gregg Spiridellis, 34, one of the Spiridellis brothers who started JibJab.
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The Spiridellis brothers seem happy to try numerous approaches to build their business in a way that lets them maintain their particular brand of humor, which Evan Spiridellis, 31, describes as "a little bit naughty but never quite R-rated." They're still not quite sure how to make money from their product, according to Cnet.
Yet JibJab, which recently added its eighth employee, is not exactly a raging commercial success -- at least not yet.
And according to the Cnet article, they are not looking to advertising as a source of revenue. It's because producing online entertainment, particularly video, supported by advertising is "still a very shaky business model," and the brothers "won't risk the integrity of our brand by putting a can of soda in the foreground."
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