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December 28, 2005
Invasion of the Podcasters. Trickle might be more descriptive.
Every once in a while I think that listening to podcasts is what I might try next. Then, after contemplating it for about 3 more seconds, I always change my mind. Apparently, I remain in the majority.
According to a new study by podcast advertising company Podtrac and research firm Taylor Nelson Sofres, the media is a largely male pursuit. The study, based on an online survey of 1,000 Web users in December, found that 78 percent of those who have ever heard a podcast are men.
Podtrac also found that, overall, the number of podcast devotees remains low. Just 32 percent of respondents were familiar with the word "podcasting," and just 32 percent of that group had ever listened to one. That equates to about 9%.
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