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December 20, 2005

In his own words ...
... search is gynormous and continuing to grow but ... it's bid-based text messaging. If you can take that behavior and find them [consumers] later and serve display advertising to them, all of a sudden you're marrying the most powerful way to target someone with the power to deliver sight and sound and motion.

Jeff Marshall, SVP and managing director of Starcom IP, commenting on the possible Google/AOL partnership.

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Posted by Martino Mingione on December 20, 2005 11:17 AM

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