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December 17, 2005
I wonder how much they spent for the consultants?
When it comes to preparing one's company for the digital revolution, some companies just knuckle down and accomplish more than others. The six-year-old independent TV and movie company known as Lion's Gate Entertainment will now be called LionsGate Entertainment.
Phew. Rarely do I see such bold vision. Not only did they drop the space between the names, they also got rid of the apostrophe!
CEO Jon Felthimer hopes the fresh strategy provides “a new look for an integrated, unified company that is greater than the sum of its parts,” CEO Jon Felthimer said.
Lionsgate is involved in diverse businesses, which extend beyond TV and theatricals to home and family entertainment, documentary films, music publishing and video-on-demand. It has also acquired the lionsgate.com domain name as it prepares for new digital distribution platforms.
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