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December 22, 2005
GoogAOL wants to sell TV and Print ads, too
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I've refrained from blogging about the rumors and eventual news of the Google and AOL deal. I am much more interested in what they will actually do together and judge whether it might lead to opportunities. Well, we are just starting to get some hints about that.
Apparently, the partnership is more than just an online advertising play. As part of the deal, both companies plan to explore the sales of so-called offline media like TV and print.
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"With this agreement, AOL's sales force will now be able to sell all types of online advertising ... and we'll explore expanding the partnership into selling television and print advertising," Time Warner Chairman-CEO Richard Parsons wrote in a staff memo, which surfaced Wednesday in a report by the Financial Times.
I am very interested in the television ad sales because I used to sell enterprise software into that market and Time Warner was one of my largest customers. It is also more lucrative than Google's search marketing niche.
Print advertising is a topic I am less familiar with, but Time Warner does have a vast magazine infrastructure from which to draw. Judging by Google's first test in print advertising, they will sorely need that expertise.
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For follow up on Google's first misstep, read 'Google is not invincible. There, I said it and I am still standing.' |
MediaDailyNews notes that a "big new Google advertiser, coincidentally, may be AOL. As part of the deal, Google is giving AOL an estimated $300 million in "marketing credits" to promote its content on Google, which at least one knowledgeable observer believes may be used for more than just paid search placements on Google's sites."
Surely, there are many chapters yet to write about this story.
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Comments
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Posted by: Nicholas Ballard at February 9, 2006 12:04 AM
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