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November 08, 2005
Casting some 'Illumination' onto Brightcove
Internet TV player Brightcove has hired several new advertising executives. Buried below the headlines is this little diddy:
(excerpts from Kevin Newcomb at ClickZ)
The new hires come as Brightcove takes the wraps off a relationship with Publicis Groupe Media Ventures, which has been helping it develop a business model that would fill the needs of advertisers.
The partnership, which began in May 2005, gives Brightcove access to Publicis Groupe media agencies and clients for strategic advice on things like ad formats, metrics, desired features and policies.
"In the last six months, we've gotten a variety of strategic input... We've been working closely with programmers who are preparing to launch these ad-supported broadband channels to understand their requirements, and we've been working closely with Publicis to understand what kinds of formats, metrics and policies are going to be meaningful to TV advertisers coming into this medium," said Jeremy Allaire, Brightcove's founder and CEO.
Brightcove has developed a platform to allow publishers of commercial video to distribute their content over the Internet using Flash. Smaller publishers can use a self-service interface, while larger ones will have access to more advanced tools used by traditional broadcasters. Publishers upload their video, categorize it with metadata tags, choose a design template, create graphic overlays with their brand or an affiliate's brand, and publish the Flash file.
Publishers will be able to monetize their content either by selling and serving their own ads, by running ads from Brightcove's ad network, or by selling their content for purchase or subscription. The Brightcove platform allows publishers to create customized video players to distribute on their own site, or on affiliate sites. Brightcove offers the production and syndication tools, and handles the billing and collection for the publisher.
Content owners can specify the ad behavior and policies. They can define policies for where ads appear, how frequently they are shown, and limit the maximum number of ads per session. Publishers can also choose to target ads by daypart, by geography, and contextually based on the metadata they supplied.
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JumpBoxTV Signs Robert Evans, Ice-T and Mike Richards
Jumpboxtv.com Debuts with Promos of Original Programming
/24-7PressRelease/ - LOS ANGELES, CA, February 21, 2006 - JumpBoxTV Networks, the newest content provider on the Web, today announced it has signed Robert Evans, Ice-T, and Mike Richards to star in three original Web series created and produced by the company. Jumpboxtv.com, which also launches its "Line-Up" site today, will debut with promos of these programs, another original content show, and an exclusive unseen interview with the stars and director of Will and Grace as a salute to the show's final season before fully launching later this month.
The programs have been created to vigorously compete for eyeballs seeking digital online and wireless content and are currently exclusive to jumpboxtv.com.
The shows include:
1. Ask Bob: The Book of Evanisms: Hollywood bad boy Producer Robert Evans gives on camera life advice to specific questions posed from passersby on the street.
2. The Cyber Judge: Ice-T takes the bench as the world's first Cyber Judge mediating disputes sent to him via web-cam.
3. Collision: More in the line of a traditional Hollywood affairs show, Collision is a celebrity interview show hosted by Mike Richards ( Beauty and the Geek 2 - WB ) and Daya Vaidya.
4. 5th Element: Not to be outdone by online giants MTV and Yahoo Music, JumpBoxTV's music video series, 5th Element, is hosted by mix-tape guru DJ Warrior and recording artist Tiffany Villarreal.
With the competition heating up in the digital content world, former CEO J. Walter Thompson West and JumpBoxTV interim Chairman Peter Stranger exclaims, "We're lucky to have Bob Evans, not only because he's iconic and compelling, but because he is always engaging..."
TV director and JumpBoxtTV COO, Oz Scott believes television will continually involve the Web and other wireless platforms. "I see it as Tech companies having put the cart before the horse. Now, the viewers are here and technology makes it feasible. It is time for all professional content producers and talent to focus on the inevitable. Ice-T pulls it off every week ( now every day ) for Dick Wolf and NBC, so he's sure to pull it off for us in this space, too."
Founder and CEO Andre Jetmir puts a practical spin on digital television. "Convenience is key but it's not king. Content is king and great content rules. The very concept behind TiVo is convenience but it wouldn't work unless there were shows the audience wanted to record. On the content side, the difference between HBO and other cable networks is not that HBO has a bigger satellite or a fancier logo. It is that HBO has the Sopranos and Deadwood. We're a content company heavily supported by technology, not the other way around. It is crucial our programming be competitive and that's what we have with this lineup."
When asked to compare digital Web viewers to those glued to the TV, former Jennifer Lopez film partner Julio Caro says the difference is very little. He explains, "There are two primary forms of content - information and entertainment. It must be either informative or entertaining, but both must be good." Julio Caro entered into a two-year development deal with JumpBoxTV.
About JumpBoxTV Networks:
Jumpboxtv.com ( JBTV ) delivers free advertising driven programming to everyone on the planet with a high-speed Internet connection or other high-speed wireless device ( cell phones, PDAs, etc. ) Unlike traditional broadcast companies, JumpBoxTV is not constricted by regional or national boundaries. Currently, most of the programming is geared towards English speaking viewers with Spanish language programming to be an active part of the development slate. Programming length varies from show to show but is typically between 15 and 22 minutes. JBTV will begin serving shorter clips over cellular phones, PDAs and other wireless devices in the Fall of 2006. For more information, visit www.jumpboxtv.com.
http://www.24-7pressrelease.com/view_press_release.php?rID=11327
Posted by: Mike at March 3, 2006 09:20 PM
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