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October 03, 2005
Cable: "I have the eyeballs" Broadcast: "I have the ad dollars"
The Cabletelevision Advertising Bureau is pointing out that cable's ad-supported networks have a 9 share point advantage over broadcast for the first week of the new TV season, representing the biggest gap ever for a premiere week, Mediapost reports. Cable's share, in the week of Sept. 19-25, was 54.3, while broadcast's was 45.0.
Dig a little into the numbers and we see that cable's viewership growth is coming from smaller networks, not the biggies. Just another reminder that television media consumption is increasingly made up of numerous micro-audiences.
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