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September 01, 2005
So Long, AT&T? Not So Fast.
Business Week reports that SBC is likely to switch its name to AT&T once the deal closes.
"The AT&T brand still ranks among the most recognizable corporate monikers in the world. Of course, it has diminished since the height of AT&T's power, when it spent as much as $1 billion a year on marketing and advertising. But the name, which goes back to the incorporation of AT&T in 1885, has hardly passed from the national consciousness."
As readers of this blog know well: SBC is one of the largest of the telcos pushing IPTV as they compete against the cable providers like Comcast. A few years ago, it was Comcast that bought AT&T Cable; becoming the largest cable company. It just goes to show you that management can make or break a company's future. Obviously, the old AT&T management did not have what it took.
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