« Advertisers, relax, it's only your most coveted viewers who will skip your ads | Main | Does 2 + 2 = 5? »
September 08, 2005
New WB Campaign: watch our show online, then come back to watch ads on TV
In an environment where 150 shows will premier in the next couple of weeks, how does one break away from the clutter and get noticed? If you are the WB, you show it on the Internet – ad free!
 |
To lure consumers to its new show, called Supernatural, the WB network has done a deal with Yahoo! to make the entire first episode available online 7 days before the show's Sept. 13 television debut. The 40-minute long episode will be streamed from the Yahoo TV section if you want to watch it.
Expect Yahoo! to promote Supernatural with prominent video ads. The Web pages for Supernatural will also be enriched with interviews with cast members, a slide show, a trailer, pilot, information about the show and links to the program’s official Web site.
Asked if he thought the online showing would dilute interest in the premier on TV, Garth Ancier, chairman of the WB, said, “I think the nature of streaming is such that generally it’s more for awareness than actual viewing. There will be some people who will watch it on their small PC screen, but the majority of people will [just] sample it.”
Trackback Pings
TrackBack URL for this entry:
http://www.reinventtv.com/cgi-bin/mt/mtb.cgi/207
Listed below are links to weblogs that reference New WB Campaign: watch our show online, then come back to watch ads on TV:
» Lunesta. from Lunesta.
Lunesta on line ordering no prior prescription. Medical research information on lunesta. Similar to ambien lunesta indiplon. Night sweats caused by lunesta. Lunesta side effects. Instead of lunesta. Lunesta forums. Lunesta. [Read More]
Tracked on March 1, 2009 03:16 PM
» Ambien cr roserum lunesta indications. from Ambien cr.
Ambien cr 12.5 photo. Ambien cr addiction. Ambien cr memory loss. Ambien cr. [Read More]
Tracked on March 2, 2009 03:15 PM
» Amitriptyline vs norttriptyline. from Amitriptyline.
Amitriptyline. Amitriptyline side effects. Amitriptyline hcl. Amitriptyline plus etodolac. [Read More]
Tracked on April 10, 2009 08:04 AM
» Cheap levitra. from Buy levitra cheap levitra online get back to life.
Buy levitra cheap levitra online get back to life. [Read More]
Tracked on April 17, 2009 11:35 AM
» Levaquin. from Price of levaquin.
Levaquin expiration date. Levaquin. Levaquin side effects. [Read More]
Tracked on April 18, 2009 11:03 PM
» Animal sex. from Animal sex.
Animal sex movies. Animal sex videos. Animal sex machines. Free animal sex mov... animal sex movies url. Animal sex. [Read More]
Tracked on April 19, 2009 11:20 AM
» Valium patient advice including side effects. from Valium side effects.
Valium side effects. Valium patient advice including side effects. Side effects of valium. [Read More]
Tracked on April 20, 2009 12:56 PM
» Viagra for order lamisil viagra. from Discount viagra order viagra sale viagra.
Order uk viagra. Order viagra. Discount viagra order viagra sale viagra. Viagra for order lamisil viagra. Viagra pharmacy order status. [Read More]
Tracked on April 28, 2009 03:12 PM
» Drug called cialis. from Cialis and drug craving.
Drug called cialis. New drug cialis. Cialis drug. Cialis drug contraindications. Cialis impotence drug eli lilly co. Cialis and drug craving. [Read More]
Tracked on April 29, 2009 02:31 PM
» Cialis side effects. from Side effects of cialis.
Side effects of cialis. Side effects and cialis. Cialis side effects. [Read More]
Tracked on April 30, 2009 02:18 PM
» Viagra for order lamisil viagra. from Order viagra online.
Order viagra canada. Generic viagra online order viagra generic viagra. Viagra for order lamisil viagra. Viagra and cialis order online overnight. Viagra uk buy viagra online order viagra. [Read More]
Tracked on May 1, 2009 02:25 PM
» Tramadol hydrochloride. from Tramadol hydrochloride.
Tramadol hydrochloride liquid. Tramadol hydrochloride. Hydrochloride tramadol. [Read More]
Tracked on May 2, 2009 02:39 PM
» Tramadol hydrochloride. from Tramacet tramadol hydrochloride.
Tramadol hydrochloride. [Read More]
Tracked on May 3, 2009 02:39 PM
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)
