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August 16, 2005

Texas U Publishes First Internet Video Magazine

The Longhorns college football team will have what is thought to be the first Internet-based video magazine. Two interesting articles on it:

AdAge reports that "For the price of $24.95 for four issues delivered during the season, subscribers receive a slick, rich-media product that guarantees at least 50 minutes of TV-quality video per issue. V-Mag will provide links to other sites -- including sites where fans can purchase Texas apparel and paraphernalia -- and give subscribers a behind-the-scenes look that they can’t get from the traditional print and broadcast media outlets that cover the Longhorns."

"Host Communications, a collegiate-sports-marketing company that holds the multimedia rights for the university and manages advertising on the college’s sports Web sites, will market V-Mag and plans to sell video ads to marketers. But no rate card has been set yet and no advertisers are signed on."

MediaBuyerPlanner reports that "No Ads Sold Yet for Internet Video Mag."

Posted by Martino Mingione on August 16, 2005 04:04 PM

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