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August 31, 2005
IPTV to hit its stride in 2008
(excerpts from Telephony Online)
The market for IPTV will reach 21.7 million subscribers in 2009, though most of those will be in Asia and Europe, according to recent research from Parks Associates. Additionally, despite big projects launching this year and next from the likes of SBC and Verizon, the market won’t begin taking off until 2008.
The study divided consumers into four segments: the TV on My Terms group; the Interact With Me group; the Converge Me segment; and the Do Not Bother Me group.
“We can not have a general model in the United States,” said Deepa Iyer, research analyst for Parks Associates. “We have to give them the options and allow them to pick and choose.”
“... Interact With Me’s do not want advertising to be a passive experience. They want more targeted advertising and advertising that really addresses their needs.”
... Iyer is predicting that telecom operators around the world will maintain around a 20% market share of the video market and that by the end of this year, IPTV subscribers will number only around 2 million worldwide.
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