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August 23, 2005
Internet TV: Google vs. Yahoo
Both Google and Yahoo want to use video to in their quest for creating new ad inventory. Judging by recent stories, we will have to give this early round to Yahoo.
You may recall that Yahoo is expanding its news portal to include video. There was the recent story about how ABC, CNN, and AP will participate in that. We also saw that Viacom sees opportunity in repurposing CBS News segments online, too. Now comes the news that Viacom and Yahoo have just signed a multi-year agreement under which Yahoo will provide search-marketing and Web-search services to Viacom's online properties including the CBS News and MTV Web sites. The Web sites of Black Entertainment Television, Country Music Television, Nick Jr., Showtime and VH1 will also get Yahoo services.
And what is Google up to? The last thing I saw on the video side of their strategy was that the Googlians were going to index the transcripts from many television shows and provide those result under a special search. Google Video has the promise of becoming the index of preference for online VOD. I love the concept. However, Google apparently forgot to build key business relationships with content owners. The end result: many television networks are very unhappy and are fighting with Google, demanding that they stop the practice.
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Comments
What did you think about the Wired piece on Yahoo that mentioned how the Googlians flubbed a meeting with TV execs (page 2)?
Posted by: Marlin May at August 27, 2005 10:26 PM
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