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July 18, 2005
Bundle up those services
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I generally am a best-of-breed type of guy and bundled services hold only margin value to me. However, much smarter people say that triple and quadruple plays will make or break cable MSO's and telco's in the future. Here is some information that supports their thesis.
The Cable & Telecommunications Association for Marketing (CTAM) in a new study tracked interest in bundled communications services from cable providers. The data was drawn from phone surveys of 1,013 adults conducted by Centris in April.
The CTAM survey reinforces a general sense that bundled services are appealing to a wide range of consumers: 57% of those surveyed said they’re interested in bundling all communications services under a single provider.
59% of digital cable subscribers would like their operators to offer local phone service.
38% of all customers would like to see wireless phone service available from the local cable provider.
23% are interested in getting VoIP from their cable company vs. 11% who are interested in an independent third-party Voice-over-Internet Protocol service.
Full survey results are available here.
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