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July 27, 2005
Atlas and C-COR Partner Up
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I prefer studying business deals where someone writes a check and someone else cashes it. "Strategic partnership" deals are less interesting but can be informative what direction a company wants the world to think they are headed and where they draw their lines.
Yesterday, C-COR and Atlas On Demand announced such a partnership deal. Atlas is a division of aQuantive who announced two months ago that they want to extend their Internet tools to enter the VOD space. To be fair, Atlas has indicated that their agency products will not be ready until the beginning of 2006, so maybe PR is all we can expect to have for now.
From their press release:
"The integration of C-COR and Atlas capabilities will form a technology backbone that will enable operators and programmers to respond quickly to the market demands for relevant and addressable advertising. The technology will address every step of the On Demand lifecycle, enabling advertising agencies to efficiently plan, buy, execute, and measure Video On Demand (VOD) campaigns, while allowing cable operators and network programmers to increase their advertising relevancy to viewers for greater revenue opportunities."
"...Our collaboration with Atlas On Demand will help establish an advanced advertising model to enable cable operators and the agency community to deliver dynamic and addressable advertising opportunities on VOD," said Terri Richardson, vice president of product and market management, C-COR Solutions Group.
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Atlas and SeaChange (C-COR's competitor) also struck up a strategic partnership two months ago. |
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C-COR has won some patent infringement suits against SeaChange this month. |
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