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June 21, 2005
Timely Disaster Advice -- Plus VOD Ads
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(excerpted from the 6/20/05 edition of Multichannel News)
Hurricane season is blowing new local ad-sales revenue to several Comcast Corp. systems. They’re collecting money from advertisers in exchange for letting them provide subscribers with on-demand advice on how to prepare for the storms.
Earlier this month, Comcast systems in the hurricane belt added a “Hurricane On Demand” section to their free video-on-demand offerings. The clips, which run from 90 seconds to four minutes, range from a car dealer giving tips on how to prepare for an evacuation to homebuilders discussing how to rebuild if a major storm destroys dwellings.
Also among the national advertisers: State Farm Insurance and Ryland Homes.
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