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June 27, 2005
NFL Nets VOD Sponsors
(excerpted from the 6/27/05 edition of Multichannel News)
NFL Network has signed up a pair of national sponsors — to be named in July — for its video-on-demand highlights packages, and continues to discuss means for cable operators to get involved on the local level. NFL Replay provides 10-minute highlights of each weekends games, up to 16 per week. NFL Blitz features a variety of bests — as in catches or tackles — over 30 minutes.
There has been plenty of back and forth with Comcast Corp., the nation's largest MSO and foremost VOD proponent, about local-sponsorship deals, said Shaw. Local VOD insertion could be driven from the Comcast Media Center in Denver.
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