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June 08, 2005
MeeVee Launches Beta Version
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Traditional television: 500 channels and nothing to watch. The future of VOD: 500,000 streams and I don't know what to watch. You don't really want your VOD service to notify you of every new content. You probably want recommendations that are appropriate to you.
MeeVee, a start-up specializing in personalized programming search and recommendation, has launched a beta version of its service on its Web site. Membership is free.
It was very easy to sign up and it quickly found my television provider and local channel line up from only my zip code. In addition to TV Guide like functionality, it lets me search much farther into the future than my DVR does. It also has a Netflix like rating system which (presumably) will guide me to recommendations based upon my likes and dislikes. That is a service I appreciate from Netflix, so it will be interesting to see what MeeVee comes up with for me in the future.
While the web access to the service and weekly email is nice, it really would be best if MeeVee were already inside my DVR. Then, I would want it to automatically tape strong recommendations since I often go long periods of time without searching for something new to watch.
The service, which the company wants to offer on the set-top box, is based on patented metadata-generation technology. You can search real-time programming databases by keyword, program, actor or topic. It includes a search engine, a customizable listings guide, personalized recommendations, and a personal planner. Since the service is not inside my DVR, MeeVee tracks the broadcast times of the show, and emails the planner to me on a weekly basis to create what the company calls a "personal TV guide".
According to MeeVee, the technology that drives the service focuses on characteristics of TV shows, such as frequency and ratings, in order to ensure that search results are relevant to the end-user. It has advanced matching algorithms to provide recommendations based on viewing preferences. The technology also analyzes TV programs' characteristics to provide relevancy to searches and recommendations, based on data MeeVee receives directly from the networks.
MeeVee has just signed a deal with the NBC Television Network, under which the latter will provide video clips of its shows that will be made available on the MeeVee program guide. The company says that NBC is one of over 300 "strategic media partners" that are currently providing content to its service.
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MeeVee Adds Two New Execs to its Senior Management Team. |
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Gemstar Launches a Broadband TV Guide. |
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