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June 30, 2005
HBO scoops itself on VOD
Select quotes about its new series called Rome from Broadcasting & Cable, 6/29/2005:
"... HBO has moved the epic drama's premiere date up from September to Aug. 28 ... The move will enable the show to debut closer to a free [VOD] preview the network is offering the following weekend. The preview will include Rome’s first three episodes on HBO On Demand for all digital-cable customers."
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"As a result of the scheduling change, episode three will be available on demand before it runs on the linear network – a first for HBO. The preview weekend is Sept. 3-7; episode three debuts on the linear network Sept. 11."
HBO invested a whopping $100 million in the 12-episode season of Rome, a co-production with the BBC. The network says this campaign for viewers is the largest it has done around a new series.
To woo subs, the premium network regularly offers free preview weekends, although it does not usually schedule new show premieres to coincide with the freebies.
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