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June 22, 2005
CNN's Internet of Video
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There is a significant difference between Internet Television and IPTV. In the Internet of Television approach the publisher has a direct communication channel to the viewer. Here is another example of that from a traditional television network -- CNN.
CNN.com provides users with free access to CNN's video content from top news stories of the day. Video clips are made available across 14 categories, including Top Stories, US, World, Politics, Business, Sports, and Entertainment. CNN also produces a two-minute, Web-only hourly news update, anchored by Web-exclusive hosts.
Videos are now shown in wide-screen format on a newly redesigned media player. That player incorporates an "ad curtain" to show a persistent 728x90 leaderboard banner across the bottom of the player, which generally coincides with the :15 or :30 pre-roll video ad.
The media player lets users search for videos from the last seven days by keyword or topic, as well as browse videos by headline, news category, time of publication or popularity.
CNN.com is planning to launch a premium video news service in the fall with multiple live video streams, access to CNN's video archives and other user-customized options.
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What is the difference between Internet Television and IPTV? |
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Read the Mike Quigley article about IPTV. |
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