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March 03, 2005
Atlanta Subway to Get TV and Radio
Most entrepreneurs have some interesting company they want to build and finding ways to monetize it is always a priority. Inevitably, advertising comes to the forefront. Whenever I chance upon these folks, I am asked how large a revenue stream might exist for their idea.
In that same spirit, I notice that our friends at Adrants have a posting that shows one such data point about the Atlanta Subway. Just putting up 15” flat monitors and offering local news from their ABC affiliate will take in $20 million in ad revenue over the next decade.
It goes to show that advertisers are desperate for captive audiences.
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